Mobile Games in 2025: Growth Trends Shaping the $66B Market
Discover the secrets behind top-earning games, emerging market opportunities, and proven strategies shaping the future of mobile games.
Spending is up.
Downloads are down.
Discover the trends defining who wins in 2025.
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Quick Takeaways
The Mobile Game Industry at a Glance.
$66B
Gross Revenue in 2024
Mobile Game Revenue Rose 3.8%
Despite downloads falling globally, consumer spending climbed to $66B, proving players are choosing quality over quantity and willing to pay more for premium experiences.
126K
New Games Released in 2024
New Games Released Dropped 43%
From 222K new titles in 2023 to 126K in 2024, mobile game publishers are focusing on fewer, higher-quality releases with better monetization potential.
$1.52
Avg. Consumer Spending
Players Spent 11.2% More Per Download
Consumer spending per download grew by more than 11%, signaling a shift toward deeper commitment and willingness to pay for premium game experiences.
What You Need to Know to
Grow a Game in 2025
The Most Downloaded & Highest-Earning Games of 2024
Honor of Kings by Tencent, a title only available in China, was the highest-earning mobile game in 2024 according to Appfigures Intelligence.
Scopely’s Monopoly Go and Royal Match from Dream Games were right behind it.
Mid-Core Games Dominate the List of Highest-Earning Games
The 2025 Game Trends report breaks down the highest-earning games of 2024 by genre and sub-genre showcasing what players are most excited about.
Less than 20% of Games Monetize with Subscriptions
We analyzed the top 1,000 highest earning games in the world and uncovered the various way they monetize, highlighting what’s a must and what’s niche.
See Where Mobile Games are Headed.
Download the report to see where players are most willing to spend, how markets are shifting, which top games continue to dominate, and more!
App Intelligence for Everyone!
Leading game publishers rely on Appfigures for competitor analysis, performance benchmarking, and to stay on top of market trends.
Ready to level up your game strategy? Book a demo with our team to see Appfigures in action.
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