State of Short Drama Apps: A Quiet Trend That Became a $1.1B Market
Short drama apps quietly crossed $1.1B in U.S. consumer spending, evolving from a niche into one of mobile entertainment’s fastest-growing categories.
Spending is up.
Downloads are down.
Discover the trends defining who wins in 2025.
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Quick Takeaways
The Mobile Game Industry at a Glance.
$66B
Gross Revenue in 2024
Mobile Game Revenue Rose 3.8%
Despite downloads falling globally, consumer spending climbed to $66B, proving players are choosing quality over quantity and willing to pay more for premium experiences.
126K
New Games Released in 2024
New Games Released Dropped 43%
From 222K new titles in 2023 to 126K in 2024, mobile game publishers are focusing on fewer, higher-quality releases with better monetization potential.
$1.52
Avg. Consumer Spending
Players Spent 11.2% More Per Download
Consumer spending per download grew by more than 11%, signaling a shift toward deeper commitment and willingness to pay for premium game experiences.
See Where Mobile Games are Headed.
Download the report to see where players are most willing to spend, how markets are shifting, which top games continue to dominate, and more!
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